Six Weeks, 4,000 Miles: From First Call to Opening Day at El Dorado Springs
How MartEye Studio prepared, adapted and supported its first US sale barn installation at El Dorado Springs, Missouri, in just six weeks.
Sale day balanced by teatime.
The livestock mart back office, in the cloud. Lot it up, run the ring, pay the sellers. Nothing to install.
The whole sale, on one sheet.
Sale Stage:Selling
Friday Cattle Sale
Lots
People
Rostrum
Report| Lot | Code | Seller | Price | Buyer | Status | Updated by |
|---|---|---|---|---|---|---|
LIM Limousin | £1000 | Sold | M Mark | |||
AA Aberdeen Angus | £850 | Sold | A Aaron | |||
SM Simmental | £1200 | Sold | C Ciaran | |||
BRB British Blue | £950 | Sold | J Jamie | |||
HE Hereford | £1100 | Sold | M Margaret |
Sales
See the sheet fill. Then sell from it.
Every lot, every buyer, before, during and after the sale. The office and the yard watch the same sheet.
Dashboard
The sale sheet, live
Every lot, buyer and seller on one sheet. The office watches it fill. No spreadsheet.
Insight
Who bought. Who still owes.
Who bought last Friday. Who still owes. Purchase history and the balance, on one page.
Speed
Lot it up from the yard
Scan, photograph and build the catalogue on the phone. The office sees the same sheet.
Control
Filed from the sheet
Declarations and paperwork filed from the sale sheet, the moment a lot sells.
Reach
The same sheet on every desk
The office laptop, the phone in the yard, the same sheet.
Sale day
In the ring, in the office, on the phone.
Dashboard
Everyone on the same sheet
Cataloguing, selling and accounts, live. Nobody chasing a printout.
Documents
Statements when the sale ends
Invoices, statements and TB forms, ready to print or send.
Mobile
Built for the yard
Catalogue and scan on the phone. Works when the signal drops.
Compliance
Movements from the lot
Movements filed from the lot the moment it sells.
From the marts
From the marts that run it
Studio has been a game-changer for our livestock auction back office. It is incredibly fast and reliable, making our daily operations so much smoother. The integration with our online bidding system was seamless, and the support from Marteye has been exceptional. Even after just a few weeks, we can confidently recommend Studio to other livestock markets looking for a robust and dependable solution.
Paul Walton
Company Cashier & Office Manager at Hexham Mart
The Studio mobile app has transformed how we book in machinery sales. It's incredibly straightforward to use and significantly quicker, as all the necessary information and photos load directly into Studio.
Fiona Scott
Machinery Sale at Hexham Mart
The AI integration that generates descriptions from photos is a massive time-saver, literally saving us hours. It's a truly efficient solution!
Abby Graham
Machinery Sales at Hexham Mart
Hear it from the office, then see it on a live sale sheet.
Instant payments with PitchPay
Get paid faster — no terminals, no delays, no fraud.
Studio now lets you collect payments the moment the hammer drops. With PitchPay, you can request payment instantly — no terminals, no chasing, no delays. Just a link, QR code, or push notification, and they're sorted.
No cards. No account numbers. No chargebacks.
It's bank-to-bank — fast, secure, and FCA-regulated.
Once paid, the money lands straight into your account. Studio instantly matches the payment to the right buyer and updates their balance in real time.
It's fast, secure, and built right in.
256-bit TLS encryptionPSD2 compliantFCA-regulated Open Banking
Instant payments with PitchPay
Get paid faster — no terminals, no delays, no fraud.
Studio now lets you collect payments the moment the hammer drops. With PitchPay, you can request payment instantly — no terminals, no chasing, no delays. Just a link, QR code, or push notification, and they're sorted.
No cards. No account numbers. No chargebacks.
It's bank-to-bank — fast, secure, and FCA-regulated.
Once paid, the money lands straight into your account. Studio instantly matches the payment to the right buyer and updates their balance in real time.
It's fast, secure, and built right in.
256-bit TLS encryptionPSD2 compliantFCA-regulated Open Banking
Blog
From the blog
Launch Day at Hexham: Studio’s First Steps in the Field
After two and a half years in development, MartEye Studio officially launched last Friday with Hexham & Northern Marts — our very first live customer. From scanning sheep in the pens to emailing invoices post-sale, the full end-to-end system ran smoothly. Hexham’s team have been instrumental in shaping Studio with their feedback and support, and we’re proud to call them pioneers. This is just the beginning.
A Time When WiFi Became as Important as Wellies
During COVID, marts were shut down and farmers’ stress levels shot up. Mart managers didn’t know what to do or where to start. But amongst the few good things that came out of COVID, online bidding was one of them.
Next market
Want Studio on your map?
A mart in Wales or a sale barn in Missouri. We’ll get you live. No server in the office, no six-month IT project.